Connect social accounts

Connect your social accounts on the Channels page so Mark can schedule and publish posts there once they're approved. Open it from the sidebar: Presence > Channels.

The page has two groups: Social and Coming soon. Each channel is one row with its icon, name, status, and buttons. A channel's settings open in a side sheet.

Connect a social account

Social has a row for each of the seven channels Mark publishes to: Instagram, X, Facebook, LinkedIn, TikTok, Pinterest, and YouTube. They all connect the same way. Connected accounts are listed first.

1. In Social, find the channel's row and select Connect.
2. Sign in to the platform and authorize Mark. You leave Mark for this step.
3. The platform sends you back to Channels, which says the channel is connected, like "Instagram is connected."

The connected row shows a Connected label and the account, like @verdella. If authorization doesn't finish, the row stays Not connected and Channels shows an error:

• If it's something you can fix, like a declined permission or a missing Facebook Page, the error says what to do. Fix it, then select Connect again.
• If the problem is on our side, it says "Error finishing that connection. We're looking into it!" You don't need to report it. Try again later.

To switch accounts or repair a connection, select Reconnect on a connected row. It runs the same authorization again.

Mark checks your social accounts right after a post fails to publish. If the platform says a sign-in expired, the Social publishing connection under Settings > Connections shows Critical and names the channel to reconnect within a few minutes, instead of at the next daily check. To fix it, select Reconnect on that channel's row here on Channels.

What each platform asks of you

• Instagram. Sign in with Facebook and pick the Facebook Page linked to the Instagram account. The account must be a Business or Creator account linked to a Page where you're an admin or editor. If the Page isn't listed, link the account to it in Instagram's settings, then connect again.
• X. Sign in to the account Mark should post from.
• Facebook. You must be an admin or editor of the Facebook Page, and you pick the Page while signing in. Mark posts to that Page.
• LinkedIn. Choose your own profile or a company page you administer.
• TikTok. Video posts go out as public.
• Pinterest. You pick the board pins go to while signing in. The card then shows that board. To change it later, select Change board on the Pinterest card and pick another one. You don't sign in again. New pins go to the new board, and pins already scheduled or published keep theirs. You need at least one board in Pinterest before you connect.
• YouTube. Pick the Google account or Brand Account that owns the channel. If a Brand Account owns it, pick the Brand Account, not your personal account, and approve every permission Google asks for.

On TikTok, switching to a different account replaces the connected one and stops analytics updates for the old account's posts. The info icon next to the account on a connected TikTok row says so.

What each row's status means

• Connected, with an account like @verdella. The account is connected and Mark can publish to it after approval.
• Not connected, with a Connect button. Select Connect to connect the account.
• Connecting is not set up in this environment. This copy of Mark can't connect social accounts. Ask Life With Data.
• Not connected, with a Coming soon badge. Mark can't publish to this channel yet, so the row has no Connect or Rules button. Meta Ads and Google Ads are in the Coming soon group.

Mark imports your published social posts every 15 minutes. If it can't import them for over an hour, Social shows a line under its description, like "Posts last synced 5 Nov 2026, 10:00 America/New_York. Mark keeps retrying." The time is in your workspace's time zone. The problem is on the social service's side, and your accounts stay Connected. You don't need to do anything. The line goes away after the next import that works.

Set publishing rules

Select Rules on a social row to open that channel's rules in a side sheet, like Instagram rules. They set how posts on that channel get approved. Select Save in the sheet after a change. Each channel has its own rules.

• Active: whether Mark writes for this channel.
• Approval policy: Required sends every post to a reviewer before it can be scheduled. Auto approves a post the moment it's ready, as long as it has no claim flags, so no reviewer sees it first.
• Approver role: who can decide on posts on this channel, Any member or Admins only. With Admins only, only workspace admins can approve, request changes on, or reject this channel's posts, in Mark and through AI assistants. Only admins can change this setting. Other members see it turned off. On an Admins only channel, members also can't change the approval policy, so nobody can switch it to Auto to skip review.
• ICP fit: whether this channel reaches your ideal customer, Confirmed or Uncertain.
• Notes: anything Mark should keep in mind for this channel. Mark's agent follows them, and so do AI assistants that use the drafting guide.

Social channels also have a Bio destination, the page your profile link points to. Once it's set, the sheet shows a Profile short URL to paste into the profile.

For why review comes first and who approves, see Review and approval.

Website rules

Blog posts, FAQs, and competitor pages aren't on Channels. Their CMS, posting schedules, and approval rules are in the Publishing section of your publishing website under Presence > Websites. See Manage websites.

Other connections

Channels connects social accounts. Your website CMS connects from the website it publishes to (see Publish to your website). Google, Drive, and other services connect under Settings > Connections.