Publish LinkedIn Articles

A LinkedIn Article is LinkedIn's long-form format: its own page with a headline, a cover image, and a formatted body. Mark handles it like any other post up to approval: you draft it, run the content checks, send it for review, and give it a time on the calendar.

LinkedIn has no way for an app to publish an Article, so Mark doesn't post it. At its time you copy it into LinkedIn, publish it there, and paste its link back into Mark. Mark reminds you when that time comes.

Draft an Article

1. Go to Content > Posts, select New post, and pick LinkedIn Article as the channel. It needs no connected account.
2. Add a cover with Add cover if you want one. It shows wide above the headline.
3. Write the headline in Title. It's required, up to 150 characters.
4. Write the body. It's a formatted editor, like a blog post: headings, lists, bold, and links all carry over to LinkedIn.
5. Pick When it goes out. A time from the channel's posting slots works the same as for any channel.

The body can be up to 110,000 characters, and the counter under it shows words. Aim for 800 to 1,200 words on one topic. A short summary near the top and headings written as the questions your buyers ask make an Article easier for readers and AI answer engines to quote.

The content checks run on an Article as on any post. The readiness checklist needs body text and a title before review.

Review and approve

Submit the Article for review and approve it as you would any post. See Review and approve posts. The channel's approval rules on Presence > Channels apply to it.

Approving doesn't publish it. An approved Article reads Publish by hand until its time, then Publish now once that time has passed. It stays approved, not missed, until you record it as published.

Publish it on LinkedIn

When it's time, open the Article's review page. The Publish on LinkedIn panel walks you through it:

1. Select Copy title, start a new Article on LinkedIn, and paste it as the headline.
2. Select Copy body and paste it under the headline. It copies as formatted text, so the headings, lists, and links stay.
3. If the Article has a cover, select Open cover, save the image, and add it as the Article's cover on LinkedIn.
4. Publish the Article on LinkedIn, from whichever profile or page you choose.
5. Copy the published Article's post address: on LinkedIn, open the Article's post, select … > Embed this post, and copy the address from the embed code. Paste it into the panel and select Published.

The post address is a linkedin.com link starting with https:// that contains urn:li:share: or urn:li:ugcPost:, like https://www.linkedin.com/feed/update/urn:li:ugcPost:7518698639439978496. Mark needs that post ID to read the Article's metrics. The Article's own linkedin.com/pulse/… address doesn't have one, so Mark refuses it. If the address doesn't fit, the panel says why under the field and the Article stays approved. Once recorded, the Article reads Published, the panel goes away, and View live post opens it on LinkedIn.

Metrics

One day and seven days after you record an Article as published, Mark reads its impressions, reactions, comments, and shares from LinkedIn. They count toward content performance like any post's, and an AI agent reads them with get_content_performance.

Mark reads them through the LinkedIn page connected on Presence > Channels, so they come through for an Article published from that page, not from a personal profile. Mark finds the Article by the post ID in the address you recorded. The days count from when you record it, so record it soon after it goes live.

The reminder email

When an approved Article's time comes, Mark emails every workspace admin and the member who submitted it: Publish this LinkedIn Article now, with the Article's title and time. Open copy panel goes straight to the panel. Mark sends it once for each time the Article is scheduled. If you move the Article to a later time and approve it again, the email comes again at the new time.

A workspace with approval emails turned off gets no reminder. The Publish now label still shows on the review page, Posts, and the Calendar.

In other emails that show the Article, like the approval digest and the weekly brief, its card has a Publish manually label next to the channel.

AI agents

An AI agent can draft, check, and submit an Article with save_post, check_draft, and submit_post on the linkedin_article channel. It reads the Article's state from handoff (publish_by_hand or publish_now) on get_post, search_posts, and get_calendar. Once you've published the Article on LinkedIn, the agent can record its link with record_post_published. See the Tool reference.