Log content ideas

An idea is something worth making content about, before any post exists. One idea can feed many posts across channels. Mark doesn't close an idea for you: it stays open until someone archives it, however many posts it has.

Open ideas from the sidebar: Content > Ideas.

The three tabs

• Active: every idea that isn't archived. This is where Ideas opens.
• No posts yet: active ideas that no post is linked to.
• Archived: ideas someone archived.

Each tab shows how many ideas it has. Use Pillar to narrow every tab to one pillar. On a phone, select Filters to open it.

On Active and No posts yet, each row shows the Idea with the start of its brief, its Pillar and Angle, its Posts counted by stage (like "2 draft" and "1 published"), and when its last post was published. Approved and scheduled posts count together as scheduled. On a phone, only the idea, its posts and the row menu show.

On Archived, each row shows an Outcome: Covered when the idea has at least one published post, Dropped when it has none.

Add an idea

1. Select New idea.
2. Enter a Title.
3. Optional: write a Brief: the goal, who it's for, the key points and the call to action.
4. Optional: pick a Pillar and angle. Pick Pillar only under a pillar, or one of its angles. An angle brings its pillar and persona.
5. Optional: pick the one Buyer question the idea answers.
6. Select Save idea.

Your AI agent can add ideas for you too, with the save_idea tool. See the Tool reference.

Draft a post from an idea

1. Select the idea's row, or open its menu (…) and select Draft post….
2. Under Draft post, pick a Channel. The list shows the channels your workspace has set up under Presence > Channels.
3. Select Draft post. The new post opens in the editor.

The draft is linked to the idea and takes its pillar and angle. A website post (blog, FAQ, competitor or landing page) takes the pillar and persona but no angle, and answers the idea's buyer question while that question is active. The body starts with the idea's title and brief, for you to replace. If the two together are over the channel's limit, like X's 280 characters, the body starts with the title only.

The post is a draft like any other. It goes out only after it's submitted and approved. See Create and submit a post.

Link a post you already have

In the post editor, pick the idea under Organize > Idea. Pick No idea to unlink it. Select Save draft to keep the change. Linking or unlinking doesn't change the post's pillar or angle.

The list offers active ideas. A post already linked to an archived idea keeps showing it.

Edit or archive an idea

Select an idea's row to open it. Change its fields and select Save idea. The same panel lists the idea's posts, each with its channel, title and status. Select one to open it.

Archive is how you close an idea. Archiving moves it to Archived and doesn't change any of its posts. An archived idea has no Draft post; select Unarchive to move it back to Active. Both are also in the row menu.

A pillar, persona or angle that an idea uses can't be deleted. The message names the ideas that use it. Change their pillar and angle first, or deactivate it instead.