Set up your workspace
Tell Mark about your brand, connect the accounts it posts to, and add the websites it tracks.
Do these once, when the workspace is new. Brand, personas, pillars, and markets come first, because posts and angles build on them.
- Set up your brand, personas, pillars, and markets: the facts, voice, audiences, and themes your posts follow.
- Connect social accounts: connect Instagram, X, Facebook, LinkedIn, TikTok, Pinterest, or YouTube from Channels.
- Manage websites: add the websites Mark tracks and pick the primary one.
- Install the site tag: one script that reports page views and lead-form submissions to Mark.
- Set up posting slots: the weekly times each channel posts.
- Set KPI targets: a monthly goal for each metric.