Read Performance

Performance shows how a workspace did in Google Search and on social over a date range you pick. Open Performance in the sidebar. The page has a filter bar and three tabs: Search, Social, and AI assistants.

Set the range and filters

1. Pick a range. Select Last 7 days or Last month, or set the From and To dates.
2. To see the previous period next to this one, turn on Compare. It compares with the window of the same length right before your range.
3. If the workspace has more than one market, pick All markets or one market. A market narrows Social to that market's posts, and Search to that market's country when the country is a 2- or 3-letter code. See Read Search.

The line under the Performance heading restates what you're looking at: the range, the workspace timezone, the market and pillar if you picked one (the pillar filter sits in Social), and the compare window when Compare is on.

Switch tabs

Select Search, Social, or AI assistants under the filters. The page opens on Search.

When you select a tab, the address in your browser ends with the tab's name, like #social. Share or bookmark that link to open the same tab. The tab stays open when you change the range, market, pillar, or Compare, and when you reload the page.

Printing the page prints all three sections, whichever tab is open.

Read Search

Search shows Google Search Console numbers for the property chosen on the Google connection. The line next to the heading names that property and the last day with data, for example "Data through 2026-09-21, Pacific Time". Google lands data 2 to 3 days late, so the last few days of a range can be empty.

If you picked a market, a note under the heading says how Search treats it. Search can filter by the market's country only when that country is a 2- or 3-letter code, like DE or DEU. A name like "Germany" or "DACH" doesn't filter, and neither does "UK". Use GB for the United Kingdom.

• If the country is a code, the tiles, Top queries, and Top pages are for that country. Tracked rank only shows checks run in that country, so a query tracked only in the US has an empty cell under a DE market. For a market with country DE, the note says "Search shows searches from DE only."
• If it isn't, Search covers all markets. The note names the market. For a market called DACH, it says "Search covers all markets. It can filter by country only when DACH's country is a 2- or 3-letter code like DE or DEU." Select Edit markets to change the country.

The four tiles show Clicks, Impressions, CTR, and Average position for the range. With Compare on, each tile also shows the previous window's figure as "vs" and the number.

Top queries

Top queries lists the top 100 search queries by clicks. Select Only positions 5 to 20 (n) to see only queries that rank on positions 5 to 20, sorted by impressions. The number in the label is how many there are. These queries already rank, just not near the top.

Google hides some queries for privacy, so the rows don't add up to the totals in the tiles.

If Mark tracks keywords for the first site listed under Websites, the table has a Tracked rank column. This is Mark's own Google rank check, not Search Console. It shows the latest position and the change since the previous check. That change is not tied to the date range you picked. The note under the table says when the check last ran and has an Open Rankings link.

Long queries

Select the Long queries (7+ words) tab to see every fetched query of seven or more words, the page that got the most clicks for it, and its clicks, impressions, CTR, and position. People often type these the way they'd ask an AI assistant. Save as target adds a query to Research › Saved keywords exactly as Google reported it, with case and punctuation kept, so a brief can use the exact wording. It is saved for your first active market, or United States / English when no market sets a location and language. A query that's already saved there, in any casing, shows Already saved and keeps the wording it was first saved with.

Top pages

Top pages lists the top 100 pages by clicks, with the same four numbers per page. Google counts each page on its own, so a search that shows two of your pages counts for both, and the rows don't add up to the totals.

Two more columns show which pages turn search visits into leads:

• Leads (first touch) counts the leads created in the range whose first visit landed on that page. Like the clicks, the days are Pacific Time. A page with no leads shows 0. Leads that landed on a page outside the list aren't shown.
• Conversion rate is those leads divided by the page's clicks. A page with no clicks shows a dash.

Mark matches a lead to a page by its address without the www., the query string, or a trailing slash. A lead that landed on example.com/pricing/?utm_source=google counts toward example.com/pricing.

A chip next to the page flags the ones worth a look. Both compare the page to the site median, the middle conversion rate of the listed pages with clicks.

• Leak: 50 or more clicks, and no leads or a rate below the site median. Visitors arrive and leave without getting in touch.
• Write more like this: 2 or more leads and a rate at least twice the site median. Write the next piece in the same vein.

Most pages get no chip. Set Sort to Best converting to order pages by conversion rate, with more leads first on a tie. That's the list of what to write next. Most clicks puts back Google's order. If no leads came in during the range, every row shows 0 and the note under the table says so.

To check how Google indexes one page, open the site's page under Websites. Search links to it at the bottom of the section.

When Search shows no numbers

If Google isn't connected or can't be read, Search shows a message instead of numbers. For example, "Connect Google to see search clicks and impressions." Other messages cover a connection without Search Console access, no Search Console property chosen, and revoked access. Fix these in Connections > Google. The message links there.

If Search Console doesn't answer, Search says so. Reload the page to try again.

Read Social

Social covers the posts published in your range, grouped by pillar. Pillars are the content themes set under Strategy > Pillars. Each pillar with posts in the range has a row, plus a No pillar row and a Total row. The columns are:

• Posts: posts published in the range.
• Measured: how many of those posts have metrics yet.
• Impressions and Engagement: from each post's latest metrics checkpoint.
• Clicks: clicks on the post's links in the range, not counting bots.

The line under the heading says how fresh the metrics are, for example "Data through" and a date, or "No checkpoints yet".

To narrow the table, use the pillar filter at the top of the section. Pick All pillars, one pillar, or No pillar. The market filter at the top of the page also applies here.

See each post

1. Select the arrow next to a pillar to expand it.
2. Each post shows its channel and publish date, with its own numbers.
3. Select the post to open it in Mark. Select the external-link icon next to it to open the live post on the channel.

Compare with the previous window

With Compare on, the Clicks column shows "vs" and the previous window's clicks for each pillar and the total. Only clicks are compared. Impressions and engagement are each post's latest checkpoint, so they don't split cleanly by window.

If no posts were published in the range, Social says "No posts published in this range."

Read AI assistant traffic

The AI assistants tab shows AI assistant traffic. It counts fetches of your pages by assistants like ChatGPT, Claude, and Perplexity in the range, with the top pages. It needs a tracking file on your site. See Track AI assistant traffic to install it and to read what each kind means.