# Set up your workspace

> Tell Mark about your brand, connect the accounts it posts to, and add the websites it tracks.

Source: https://docs.use-mark.com/docs/set-up-your-workspace

Do these once, when the workspace is new. Brand, personas, pillars, and
markets come first, because posts and angles build on them.

* [Set up your brand, personas, pillars, and markets](/docs/set-up-your-strategy):
  the facts, voice, audiences, and themes your posts follow.
* [Connect social accounts](/docs/connect-social-accounts): connect Instagram,
  X, Facebook, LinkedIn, TikTok, Pinterest, or YouTube from **Channels**.
* [Manage websites](/docs/manage-websites): add the websites Mark tracks and
  pick the primary one.
* [Install the site tag](/docs/install-the-site-tag): one script that reports
  page views and lead-form submissions to Mark.
* [Set up posting slots](/docs/set-up-posting-slots): the weekly times each
  channel posts.
* [Set KPI targets](/docs/set-kpi-targets): a monthly goal for each metric.