Get started

This guide takes you from a new account to a post that is approved and scheduled on one social channel. Each step links to a full guide if you want more detail.

You need a Mark account and access to one social account you can post from, such as an Instagram Business account or an X account.

Or do this from your AI assistant. Every step except connecting the social account works from Claude, ChatGPT, Cursor, or another AI agent. Connect your AI agent, then ask it to "set up our brand and a market, then draft and schedule a first Instagram post for review."

Open app.use-mark.com and sign in. No account yet? Select Sign up and fill in Create an account.
Before Home opens, Mark asks you to choose an organization. In Mark, an organization is your workspace. Pick the one you were invited to, or create a new one named after your business.

Home opens. A workspace holds one business's brand, posts, and connections. See Concepts.

2. Set up your brand

In the sidebar, open Strategy > Brand.
In Brand and voice, fill in at least Positioning, Tone, and Company name.
Select Save and confirm. The page shows "Saved and confirmed."

Every post Mark drafts follows these facts and this voice. Personas and pillars can wait. See Set up your brand, personas, pillars, and markets.

3. Add a market

Open Strategy > Markets and select Add market.
Fill in Name, pick a Country, and set Time zone and Priority (use 1 for your first market).
Select Save market. The page shows "Market saved."

Open Content > Channels.
Under Social, find the channel's card and select Connect.
Sign in to the platform and authorize Mark. You come back to Channels, which says the channel is connected, like "Instagram is connected."

The card now shows the account, like @verdella. Keep its Approval policy on Required so the post waits for your approval in step 7. See Connect social accounts for what each platform asks of you.

5. Create a draft

Open Content > Posts and select New post.
Pick the Channel you connected and select Create draft.
Write the Body. The counter shows its length against the channel's limit.
Set Scheduled time to when the post should go out.
Attach an image or video with Attach media if the channel needs one. Instagram does.

See Create and submit a post.

6. Submit it for review

Select Submit for review. Mark saves the post and its status changes to In review. The post is locked until a reviewer decides.

7. Approve it

Open Content > Review. The post is on the Needs review tab.
Select the post to open its review page and check the Preview and Delivery time.
Select Approve. The box says "Decision recorded."

See Review and approve posts.

8. See it scheduled

Open Content > Posts and select the Scheduled tab. Your post is there with its Goes out time. Its status reads Approved, then Scheduled once the channel accepts it. Content > Calendar shows it on its day.

Mark publishes the post at its scheduled time, and it moves to the Published tab.

Set up posting slots so each channel has regular times to post.
Review and approval explains every status and the emails approvers get.
Browse the rest of the docs by task.