# Read the Home Google cards > Read the Organic search, Website activity, and SEO exceptions cards on Home, see why they skip the newest days, and fix a card that shows no numbers. Source: https://docs.use-mark.com/docs/home-google-cards Home shows two Google cards side by side. **Organic search** comes from Google Search Console. **Website activity** comes from Google Analytics (GA4). Each card covers the last 28 settled days and compares them with the 28 days before. **SEO exceptions**, at the bottom of Home under **Site readiness**, lists the searches worth acting on today (see [SEO exceptions](#seo-exceptions)). The **Set up your sites** checklist at the top of Home can be dismissed with its **×**. It stays hidden for that workspace on that browser. The cards appear only when the workspace has a website. With no website, Home says **No website yet. Add one** instead. ## Read the numbers **Organic search** shows: * **Clicks**: how many times someone clicked through to your site from Google Search. * **Impressions**: how many times your site appeared in Google Search results. * **Average position**: where your site ranked on average. Lower is better. * **Top searches**: the searches that brought the most clicks. **Website activity** shows: * **Sessions**: visits to your site. * **Users**: people who visited. * **Conversions**: key events counted in Analytics. This figure shows only once the property has key events to count. * **Top landing pages**: the pages where the most sessions started. Under each figure is its change against the previous 28 days. Counts show a percent change. **Average position** shows what it was before. Green is good news and red is bad news, so a lower average position shows green. The change is blank when there is no earlier figure to compare against, or the earlier count was zero. The card header shows the date range. Hover the info icon next to it to see the range it's compared with and which Google product the numbers come from. ## Why the newest days are missing Google finishes counting a day a few days after it ends. Search Console data arrives about 3 days late and Analytics data about 2 days late. The cards leave those days out, so a day Google hasn't finished counting doesn't look like a drop. Mark also keeps the numbers for up to an hour, so a card can be up to an hour behind Google. ## When a card shows no numbers You manage the Google connection in **Settings** > **Connections** > **Google**. Most fixes happen there. If Google isn't connected, the card says **Not connected yet.** Select **Connect Google**. One sign-in covers Analytics and Search Console. Otherwise the card shows one sentence instead of numbers: | The card says | What to do | | ----------------------------------------------------------- | --------------------------------------------------------------------------------- | | Choose the Search Console property Mark should read. | On the Google connection, choose the Search Console property and select **Save**. | | Choose the Google Analytics property Mark should read. | On the Google connection, choose the Analytics property and select **Save**. | | Connect Google to see numbers here. | Connect Google from the Google connection. | | Reconnect Google and allow this access to see numbers here. | Reconnect Google and allow the access it asks for. | | Google access was revoked or expired. Reconnect Google. | Reconnect Google. | | Google did not answer. Reload to try again. | Reload the page. | When the Google connection needs something from you, the card shows its status and a **Next:** line with the step to take. Select **View connection** to open it. If Home can't read your connections, it says "Search Console and Analytics status could not load. Reload to try again." Reload the page. ## See more detail On a connected **Organic search** card, select **More details** to open **Performance** at the **Search** section. **Website activity** has no detail link. ## SEO exceptions The **SEO exceptions** card lists the searches worth acting on today. Each row is one search and the page Google showed for it, over the same 28 days as **Organic search**. A row appears only when it matches at least one flag below. Everything else is left out. Rows are sorted by impressions. The card lists 10, then says how many more there are. Each row shows the search, the page path, a chip and a one-line reason for every flag it matches, and its clicks, impressions, CTR, and average position. | Flag | When a row gets it | | ------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Almost there | Average position 3 to 20. Searches that include your workspace name or your site's domain name don't count. | | No clicks | More than 500 impressions and a CTR under 0.5%. Searches with your name don't count. | | Decaying | Clicks in the last 7 days are 70% or less of the 7 days before, and the 7 days before had at least 10 clicks. | | Untargeted | The page's title and H1 don't contain any of the search's words. Mark reads them from your latest finished site audit and doesn't fetch the page. A page that isn't in that audit never gets this flag. | | Wrong intent | The search says outright what it wants (vs, compare, best, cost, price, calculator, how to, near me), and the page's URL and title don't match. For example, a "vs" search that lands on a blog post that doesn't compare anything. | | AI mode | The search is 7 words or longer. | Select **Save keyword** to add the search to your saved keywords. It is saved for your first active market, or United States / English when no market sets a location and language. The card refreshes once a day, when Search Console finishes counting a new day. It says **Nothing needs attention today.** when no search matches a flag. When Google isn't connected, no Search Console property is chosen, or the connection needs fixing, the card says so and links to the Google connection. If Search Console doesn't answer, reload the page.